The most important market for Mercedes-Maybach is China with an expected outlet of 60 percent. China is followed by the United States with 10 percent. This is a great reason to introduce their luxurious limousine on the NAIAS in Detroit.
Mercedes-Maybach is the new sub brand of Mercedes-Benz where they focus on luxury. Extra space and unlimited customization options are the most important characteristics of this sub brand. Mercedes-Maybach offers prestige and exclusivity and aims for customers who value on status. Customers can choose between two models. The Mercedes-Maybach S 600 with a V12 biturbo engine and the Mercedes-Maybach S 500 with a V8 biturbo engine. The new Maybach models are less interesting as their predecessors. That model was only available with a big V12.
The positioning of the new Maybach S600 is a lot more safe. This sub brand for the very rich is the best of 'Das Haus'. Entrepreneurs who want to be driven in a limousine need the Maybach. In the back, they have up to 20 centimeters of legroom. Next to that, the customer can choose between a new series of options which aren't available on the normal S-Class. This includes the air-balance package, Champagne flûtes, a panoramic sunroof, awnings, business console, paint work and leather finish on the roof. It's real craftmanship and gives the car a very luxurious and exclusive look.
