Some had already speculated that Rolls-Royce would soon release a facelift of the popular Rolls-Royce SUV. Now, the time has come. The changes to its exterior are particularly noticeable. Read on to learn the first details about the vehicle.
Some had already speculated that Rolls-Royce would soon release a facelift of the popular Rolls-Royce SUV. Now, the time has come. The changes to its exterior are particularly noticeable. Read on to learn the first details about the vehicle.
What the facelift already indicates in its name is, of course, that the appearance of the vehicle has been altered. Indeed, it's been six years since the first Cullinan was introduced. However, it was an extreme success for the brand, as it is currently the most sought-after model at Rolls-Royce. Rolls-Royce has traditionally appealed to older customers. Before the Cullinan, the average age of a Rolls-Royce customer was almost 60 years. But once the Cullinan was launched, the average age quickly dropped to 40 years. This means that a much younger clientele opted for the luxury SUV, which was, of course, expected. The hype for luxury sedans had long been replaced by the hype for SUVs among both younger and older people.
As mentioned earlier, most of the changes are in the exterior design. For example, large LED L-shaped design elements have been added around the front headlights. The Cullinan also got a slightly more aggressive front bumper. From the rear, there aren’t any major changes. Only the exhaust tips have a slightly more noticeable design.
However, there have been more changes on the inside. Many details and embellishments were adjusted, modified, removed, or added based on customer feedback. Everything has a slightly more modern feel.
In conclusion, while it may look a little different, the Cullinan still fits very well into the Rolls-Royce design language. We are curious to see how long it will take before we see the first examples on the road.
